“They can market me however they want. If they want to put us in the pop rock or market us with Beyonce, I don’t care. Because I’m pretty sure that sincere music will cut through any setting. Plus, I have the confidence that, no matter where they put me, I won’t lose the integrity of what I do.”
Esperanza Spalding (winner of the Best New Artist Award at the 2011 Grammy Awards – the first jazz artist to do so).